Insanely Simple

So I am or should I say, all of the people managers in my company is attending a workshop entitled: Think like an Apple. Of course when you say Apple, its the technology of tomorrow on your finger tips. I talking about the iPhone, iPod, iPad etc.. We are instucted to read the book: Insanely Simple The Obsession That Drives Apple's Success by Ken Segall as a pre-work for the workshop. A disclaimer states that any participant who does not read this book cannot attend the workshop. Okay... so I bought the book and started to read it... its quite boring at first but as the pages turn, I get interested in the Apple Trivias...like:

.... Jobs wanted to name the iMAC, MacMan. (Good Lord! good thing he listened to his advertising people)

....There was already an  iPhone (by Cisco) before THE Apple iPhone was marketed.

And I imagine how interesting and scary at the same time it would be to be able to present to Steve Jobs ( me as a sales person, presenting the products and services of my company)..

But its also interesting to know how Jobs is as a leader, as a visionary and as a marketer.

Above all, half way of my reading, I had decipher that this book is an advertising ploy for Android users (like me) and non-Apple beliver to want to buy an iPad. I should commend Ken Segall for this. He is a true Advertising Agent of Apple.... because its working its magic on my subconsciousness.

Insanely Simple available at Amazon.com 

I just hope this workshop tomorrow or should i say later ( its 2:17am, and i am still at page 176 of 213) would change me. the company. the management. In making things Simple. and not Complex.

"Simplicity is an all-or-none proposition, that you can't just choose the pieces a la carte". - Ken Segall

one of those nights trying to keep my eyes open.

 I'm going back to reading....

xoxo,
S